Companies whose supply chains have been pounded by Coronavirus-linked disruptions fall into two broad categories: 

  1. Those that accept their fate, hunker down, try to limit the fallout, and brace for losses in Q1 and Q2—and possibly even further into the future. 
  1. Those that look for new marketing opportunities despite the brittle trading conditions. 

A study of the tactics employed by companies falling into category 2 may provide lessons in shrewd supply chain management that we could all learn from: Smart Supply Chains Adapt to Overcome COVID-19 Challenges