Why Benchmark?

Data from the BMS database demonstrates that supply chains that provide Best-In-Class service do it at half the cost of their peers.
Half the Cost graph

Please explain how this can be?

  • Get it right the first time, every time“we don’t make many mistakes so there is less rework, less returns, less expediting etc.”
  • Focus on the detail“costs become readily apparent when you have a passion for service excellence. You can’t look at one without unavoidably looking at the other.”
  • Price Service Relationship “because our service is consistently superior and our customers know it and rely on it, we both increased our market share, and also could afford to charge more than our competitors.”

Begin with the end in mind

From Stephen Covey’s “Seven Habits of Highly Effective People” summarised below, Habit No 2 is to ‘Begin with the End in mind’.

  • Habit 1: Be Proactive
  • Habit 2: Begin with the end in mind
  • Habit 3: Put first things first
  • Habit 4: Think ‘win-win’
  • habit 5:Seek first to understand and then to be understood
  • Habit 6: Synergise
  • Habit 7: Sharpen the saw

Before embarking on a journey to supply chain excellence, the first step is to determine ‘the end’ on target. How is that target to be set? From benchmarking against the best, understand the gaps in service and cost performance and then setting out a strategy and plans to bridge the gaps.

Lessons from sports people about benchmarking

  1. Roger BannisterRoger Bannister was the first man in recorded history to run a mile in under 4 minutes in April 1954.

    Until that time no one had broken this barrier and many claimed that it was not possible for man to run that fast over this distance.However this turned out to be a glass ceiling when he broke the record.

    Over the next 18 months his record was broken 12 times!What made the difference?The glass ceiling was broken. A new benchmark had been set against which to aim. “The end” had moved.

  2. Usain Bolt world record 9.58 secondsThe fastest man in the world over 100m is Usain Bolt. He is the benchmark. He is the best. To aspire to be the best what is the first thing that one would need to know?

    Answer – the time, ie 9.58 seconds.If you aspire to your supply chain being the best, the first thing that you need to know is – how good is the best? What is the benchmark?

  3. Johnny WeissmullerBest just because you are the best today doesn’t guarantee that for the future. Look at dual Olympian Johnny Weismuller.At one stage he was the best in the world.

    He was the benchmark in the pool. He held 69 world records and at one stage held EVERY world record from 50 yards to 1 mile!But that was some time ago. His world records are now being broken by 13 year olds.

    Just because you are the best today doesn’t mean that you will be tomorrow. So re-benchmarking against the market place on a regular basis, to understand what the ‘new best’ is, is essential.

    “only 24 percent of executives surveyed believe that the market leaders of today will still be the leaders in five years”

    Source: Bain & Company Management Tools & Trends Report, 2009.

“Benchmarking is the most popular management tool”*

Bain & Company has been conducting global Management Tool & Trends surveys since 1993 – the same year that Benchmarking Success began.

The 2009 report demonstrated that the most popular management tool was benchmarking.

The survey, conducted in January 2009 encompassed 1,430 international executives from companies from a broad range of industries and focuses on 25 tools that are available to executives.

Benchmarking knocked off strategic planning to top the tool usage list. Why? Because benchmarking was seen as a priority in achieving cost cutting in the business while improving service simultaneously.

One executive observed that for benchmarking to be most effective, his company has to dig deeper. “I’d like to see more granular, actionable benchmarking in the future. That way if we’re not doing well compared to our competitors, it’s a red flag to address a problem.”

* Source: Bain & Company, Management Tools & Trends 2009

The size of the prize

So if improved customer service drives significant cost savings, how much could we save if we improve our service performances?

  • BMS Size of prize is breakthrough methodology to value improvement opportunities and illustrates high level improvement results associated with costs and service levels.
  • The cost savings possible if performance is improved by 1 decile rank and 2 deciles rank in the key supply chain cost driving areas, including Perfect Order, Cash to cash cycle and supply chain functional cost silos.
  • The calculation logic of the Size of Prize is based on the following:
    • Using key areas of SC cost silos, Perfect Order and cash to cash cycle.
    • Positioning of the company under review as “decile” placing for each of these key areas (i.e. decile 10 = top 10%, decile 1 = bottom 10%)
    • Calculate the savings if company improves by 1 decile ranking for each of the key areas.
    • Also calculate savings for improving 2 deciles.
    • Calculating both the direct SC and non direct SC savings.

A sample is set out below using the Plumbing Chart approach

Size of the Price and Value of Opportunities graphic

“You can’t improve what you don’t measure”

If performing isn’t measured and benchmarked against peers, competitors, internal comparisons or imposed targets, how can improvement be validated?

Benchmarking performance – both service and cost performance – through a series of indepth KPI’s is the BMS approach to ‘improving service through benchmark measurement’.

Ask your specific questions about benchmarking and supply chain performance, KPI's, change management, organisational development and environmental sustainability performance.

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